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If you are a business owner then you more than likely have heard of Search Engine Optimization as a form of Advertising. Chances are that you have received an email from a company in India claiming to be the best SEO company or even an annoying phone call or even a direct mail piece from a national company like Yelp or Yext requesting your business pay them unrealistic amounts of money each month. Hopefully you have been deleting those and throwing them away.
In this technologically advanced age, SEO is extremely important and you need to be involved if you want your business to become, or stay successful. Adaptation with the age of technology is the only way that your company will have an online presence or reputation. Stop spending thousands of dollars on fancy billboards and phone book advertisements (are those even still around!?) Get your business found organically online. Being found organically means that we will rank your company website in natural search results without paying for Google AdWords, Facebook Ads, or other means of online advertising. We will perform Search Engine Optimization tactics that are proven to work (we know that they work because they have worked for us and our clients) on your website and start generating leads for your company through your website.
Your online profile and reputation can turn an info only website into a revenue generating machine by pushing new phone calls and emails into your inbox for people that desire your service or goods. This is EXACTLY what we accomplish for our clients. By providing our strategies that work to rank your website, you and your customers will begin noticing your business name appear all over the big search engines like Google, Bing and Yahoo. How is this possible you may be asking. Well you need SEO services.
As the search engines continue to enhance their systems, by working to crawl the web more in depth to return better results based upon peoples' searches. They rely on SEO companies like Sayles Industries to provide them with that vital information buried within your website. Search engines are smart creations but they have their limitations and still need our help. The right SEO service, like what we provide, can create you lists of new clients and an abundance of income, however, the wrong approach aka negative SEO can destroy your site (killing it essentially) thus preventing your business from making any kind of money.
Search Engines are here to provide answers to questions. When a person performs an online search, the search engine performs a query and does its best to locate any documents, websites, or information that pertain to their search. In order for the search engines to answer questions relative to your business, it has to find that information within your website. With that said, make sure that your site is providing the right answers to these questions. Your popularity and relevance of your site are pivotal parts of the SEO process and will provide the influence it needs to rank your website online.
A Local Search Optimization Process That Will Make Your Business Visible Online
Step 1: We optimize your Google Business page
Creating a Google business page is simple enough. However, there are so many little things on this page that can be done wrong that can have drastic effects on your search rankings. From incorrect categories to keyword stuffing in introductions, let us complete your listing the correct way.
Step 2: We Optimize your Website
Knowing On-Page SEO techniques is a key component of making your business appear high in the search results. Knowing what location keywords to put where and what headings to use for specific pages is key. We will run down the whole list and fix everything for you. It’s as simple as that.
Step 3: We fix your Citations
Citation building has long been known as a key ranking factor in Local Search, even today in 2016. TheSiteEdge will list your website on dozens of these citation websites properly (sites like Yelp, Bing, Yahoo Places, AngiesList, etc.) and make sure all information is correct and in line. This is time-consuming and labor intensive, but we have come to believe that having correct citations, and not just hiring an annual service like Yext to do this for you will be very beneficial in the long run. We also check to make sure there are no duplicate listings out there or incorrect address information.
Step 4: We find and build relevant backlinks
A well known ranking factor of organic SEO is the quality and quantity of links pointing to your site from other websites around the web. The same goes for Local SEO. We take the time to research link opportunities that are out there for your business. This involves competitor link research and reaching out to local organizations and businesses. We have tested every type of link building strategy imaginable, and know what works for a specific customer’s needs.
Step 5: We help to get Reviews from your Customers
Google values reviews more than ever in 2016. We discuss and find ways for you to obtain more reviews from your customers. This includes specific placement strategies on your website, invoices, emails, etc. We’ll give you a handout as well tailored for your business reviews.
Don't wait, it's time to make your business visible online
If people can’t find you on Google maps, it’s time to change that. Make sure your business becomes visible in local search results.