Local Search Engine Optimization (SEO) is the optimization of online residential or commercial properties so that they can be discovered in local searches. By utilizing the resources and techniques in this guide, you can guarantee that your organization will certainly be found when your target clients browse online.
When we discuss Local SEO, we're talking about any kind of searches that are geared to finding something in your present location. The methods in this guide impact LOTs of different locations of search, so let's have a look at several of the areas that you'll wish to show up.
Google Ads In Local Search Results
Here's what a regular search looks like on Google for AC Repair in Phoenix:
As you can see there Google service based Ads first and then below that we have standard Google Ads.
Google over the years has been adding more areas for ads in local search results and this is definitely something to keep an eye out for.
Google Map Pack Listings
Commonly referred to as the “Map Pack” or “Local 3 Pack” this is the most organic ranking that Google gives to local businesses in the search area, below's example was from searching ac repair phoenix and below are the results that came up. as you can see one thing we are seeing a lot of is business using keyword terms in there search.
But that’s not the only place that search is influenced by Local SEO.
This also affects when people search in Google Maps: